NEOvinum

New immersive experience

Ruoms

Client: Union des Vignerons Ardéchois

Location :

Ardèche Winemakers’ Cellar

Surface :

380 m²

Delivery :

2023

MISSION

Museography, design and production supervision of the scenography and multimedia for the oenological discovery space of the Ardèche Winemakers.

Writing of audiovisual scripts.

Scenographic concept

The new immersive and interactive experience at Neovinum by the Ardèche Winemakers showcases the vineyard, the cooperative and its winegrowers, the terroir, its wines, and winemaking methods through spectacular and interactive installations. A time-travel crank, touch screens, and interactive devices alternate with large immersive audiovisual shows and projections onto real sets. The storytelling is engaging, original, and dynamic to pique visitors’ interest. The reception area has also been redesigned to give it more unity and a distinct visual identity.